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The 9 Most Unanswered Questions about

Sunday, May 17th, 2020 | Advertising & Marketing
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Tips on How to Integrate Seasonal Design into Your Branding

Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.

Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Let your logo spread the joy of the holidays.

Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.

Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.

The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.

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Don’t be limited to the winter holiday seasonal design elements alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.

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The seasonal design trends and social media.

Social media is the best place for companies to incorporate seasonal design trends.

You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
You can learn more here.

Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.

If you have a company blog, try to post season related content for more engagement. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.

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